BLS & Co. is a consulting company that advises major corporations on relocation based on tax incentives and workforce availability. Their expertise is deep, and the subject matter is complex and essoteric. The challenge of this redesign was to showcase their services, knowledge and experience without overwhelming the user. Where their previous site had relied on voluminous amounts of text, we:
• Edited content to get to the point quickly.
• Simplified menu structure.
• Folded in articles on related content, positioning BLS as a broader resource in the field.
• Let short videos explain densest material.
• Capitalized on caché of big name clients by prominently displaying their logos.