When Columbia University received a multi-million dollar gift from the Mary Griggs Burke Foundation to found this new center for the study of Japanese Art, they needed an identity that would reflect the unique nature of the program and also work in concert with Columbia's graphic standards.
Over the course of her life, Mary Griggs Burke amassed the largest collection of Japanese Art outside of Japan—cranes were a particular favorite of hers. The collection itself was split between the Metropolitan Museum of Art and the Minneapolis Institute of Art, but her intellectual legacy was left with Columbia.
The typography is consciously modern and spare to reflect the forward-looking nature of the center. The website, while functional in nature, showcases art from the Burke Collection at every opportunity—including tiny details playfully paired with each professor's bio.