The Solomon Center is a new division of Yale Law School focusing on the intersection of law and medicine. Our big challenge here was to combine the well-worn symbols of the two fields while avoiding cliché. What a great day it was when we realized that the tail of the caduceus's serpent could coil right into the scroll of a classic column.
Professor Zainab Bahrani and her intrepid team from Columbia University's Art History Department devote themselves to photographing and cataloguing important historic sites in Iraq, Syria and Turkey, many of which are under threat from human sprawl, environmental factors and, in many cases, deliberate destruction. Over the years this team has taken thousands and thousands of images (each site will have over 100) which needed to be organized and presented in a way that 1) preserved the collection 2) made them accessible to the scholarly community and the public 3) made the case for why the preservation of these monuments is so important.
As much organizational as a design solution, this site presents the initiative on three levels. The first is a broad overview which lays out the project and states its importance; the second is a more thorough review of the history of the region and the monuments — we likened it to a survey course, "Monuments 101"; and third is a comprehensive catalogue of the images searchable by name, region, type of structure and time period. Specific locations are password protected so as not to abet those that would do harm.
Obviously, it was important to have the images themselves prominent throughout the site.
When Columbia University received a multi-million dollar gift from the Mary Griggs Burke Foundation to found this new center for the study of Japanese Art, they needed an identity that would reflect the unique nature of the program and also work in concert with Columbia's graphic standards.
Over the course of her life, Mary Griggs Burke amassed the largest collection of Japanese Art outside of Japan—cranes were a particular favorite of hers. The collection itself was split between the Metropolitan Museum of Art and the Minneapolis Institute of Art, but her intellectual legacy was left with Columbia.
The typography is consciously modern and spare to reflect the forward-looking nature of the center. The website, while functional in nature, showcases art from the Burke Collection at every opportunity—including tiny details playfully paired with each professor's bio.
REACH Prep places talented underprivileged students in excellent private schools through an intensive program of tutoring and ongoing counseling. Over the past decade we have worked together to present the stories of this wonderful organization and its students through a series of annual reports, fundraising materials and invitations.
Photography: Pamela Einarsen
This fledgling organization is founded on the ambitious goal of teaching Character to middle school students. We started with a logo — an apple-like arrangement of CCI's initials — and then built a system of materials that reflect their engaging, upbeat teaching methods (which include meditating on a single Hershey Kiss while sitting on top of a school desk) but are grounded enough for significant fundraising.
As part of the overall rebranding of this highly respected school, we designed their bi-annual magazine along with a system of supporting communications with the goal of showcasing the brightness and joy of the place along with the expertise of the teachers and staff who work there.
We printed the capital campaign brochure (the last piece shown) on one sheet to keep costs down. The accordion fold let us to animate the cover with a variety of images while allowing the piece to stand upright for presentations of the architectural plans to prospective donors.
Oceana, the international advocate for the world's oceans, asked us to create these two infographics. The first shows the insignificance of the unproven oil reserves under the Arctic oceans vs. the proven reserves in the rest of the world.
The second, a multivariable timeline showing Shell Oil's activity in the Arctic from 2002-2105, is an effort to make the decades long regulatory, legal and corporate tangle somewhat comprehensible for the lay person or congressman.
Shortly after this project was completed, Shell Oil announced that it was stopping all further drilling in the region. Coincidence perhaps, but we choose to believe that we had just the teeniest tiniest bit to do with the decision.
A complete overhaul of Westchester Land Trust's communications began by taking their in-house newsletter—which had focused exclusively on local news—and transforming it into a bi-annual magazine featuring articles that position WLT as the area's authority on land preservation. Printing costs remained the same, but large photographs now illustrate the scale of their mission, and a bright palette reflects the organization's energy and optimism. A redesigned website hammers the mission with more strong imagery and a simple navigation system that allows users ready access to crucial information. Meanwhile, invitations, fund-raising mailings, enewsletter, and stationery have now been brought together under a single communications system.
This venerable sailing club turned 125 in 2014, and this commemorative logo appeared on everything from battle flags, to sailing gear to bar glasses.
The original logo of the club was an Indian Princess in 1889 but was changed to the Chief after only one year. We used the Princess on the ladies' room hand towels and the Chief on the men's.
(Those images to come!)
This identity for a new real estate agency in the competitive market of Nantucket needed to stand out among some very established competition. The simplicity of this graphic is easily reproducible across applications — from business cards to lawn signs to the web. Kites, birds and sailboats take turns in this simple beach scene inspired by the simple beauty of Bass Point itself. Maybe Santa will make an appearance on the holiday card...
The identity for the Old Greenwich Farmers Market needed to capture the freshness and energy of this new and popular market while standing out on everything from lawn signs to tshirts.
Old Greenwich is affectionately known as OG — two letterforms that lend themselves awfully nicely to the shapes of the merchandise.
This talented therapist works with young children and their parents. Setting her apart from the staid image of her peers, this identity focuses on the hopeful outcome of therapy — rather than the immediate problem — as it revels in the constant motion and happy messiness of family life.
From 1983-1987 the award-winning photographer, Kit Kittle, documented the exuberant world of the drag queen in the East Village of New York City. Making this collection of more than 100 photographs into a book thirty years later, we tried to send the reader back in time weaving in quotes and song lyrics from the Kinks, Lou Reed and other pillars of that distant pre-AIDS era.
Unfortunately budget did not allow the pink feathered book jacket—you just have to picture it.
DNP is a Japanese printing company specializing in detailed holograms used for currency security. This folder was designed to showcase a sample bill that uses a hologram image of a chameleon to demonstrate the detail and unusually rich range of color in their product — characteristics that make it uniquely difficult to counterfeit. Despite the seriousness of the subject, we were able to have some fun with the folder.
CAGV works to promote legislation to improve common-sense gun safety, and this event focused on the gun laws around schools. We asked our young model to stare directly at the camera to challenge the viewer, "Why aren't you doing more to make me safe?"
As we approached deadline the number of school shootings clicked up literally every day, making production a sad challenge.
Photography: Richard Freeda
BLS & Co. is a consulting company that advises major corporations on relocation based on tax incentives and workforce availability. Their expertise is deep, and the subject matter is complex and essoteric. The challenge of this redesign was to showcase their services, knowledge and experience without overwhelming the user. Where their previous site had relied on voluminous amounts of text, we:
• Edited content to get to the point quickly.
• Simplified menu structure.
• Folded in articles on related content, positioning BLS as a broader resource in the field.
• Let short videos explain densest material.
• Capitalized on caché of big name clients by prominently displaying their logos.
When we started this series of ads three years ago Medidata was a young upstart. Their confidence in their product, as clearly reflected in these ads, has been infectious. Now they are one of the top players in this fast-emerging sector of medical data management.
This foundation supports aspiring young opera singers by awarding grants to support their training. Winners have included many well-known names, Kathleen Battle and Rene Fleming among them.
When starting her own business, this experienced PR consultant needed a simple, strong identity.
This series of development pieces for Groton School alternately evokes nostalgia and hard numbers to make the case for supporting the School.
The goal of the design of the first of these two websites for this 20-year-old research consulting firm was to showcase the depth and relevance of their research and the engaging style of their charismatic speaker and leader, Bruce Tulgan. The second site, rainmaker.training, is a subscription site for companies looking to train their employees in house.
The new logotype and stationery system are at once clean and clinical—as befits a research organization—as well as forward looking, as the word "thinking" floats up to new heights.
Emphasizing their multi-specialty expertise and the doctors' ability to work together as a team, this orthopaedic and neurosurgery practice seeks to expand its patient base and compete with some of the major medical centers in nearby New York City.
This sweeping novel chronicles the adventures of an American woman whose life changes completely as she moves to Paris and gets caught up in the world of French bookbinding. The author herself is also skilled in the arts of bookbinding and needlepoint.
This caterer needed two parallel identities: one for his high-end catering business and one for his organic school food business. The two sets of materials use common elements but are clearly geared to two different audiences. Common colors allowed for printing efficiencies.
Commemorating the 100th birthday of this racquets club, this book showcases the beautifully researched narrative history and the wonderful old photographs while reflecting the understated elegance and warm family spirit of the club.
A new concept in Neurology practices, NeuroCare Health brings together physicians from related disciplines to treat the whole patient, from testing to diagnosis, to therapy, to family counseling. Their identity is designed to feel warm, personal, optimistic and highly professional.
Keri Cameron Group acts as owner representatives helping individuals navigate the tricky areas between architects, builders, landscapers, decorators and budgets. Their identity needed to be strong, simple and clear. The K on its side reminded us of steel beams. It also makes a solid table or foundation.
This commemorative book celebrates Manursing Island Club's 100th birthday with hundreds of photographs, stories and pieces of ephemera.
We juxtaposed images of disparate eras to illustrate that, while individuals have grown and changed, the character of this wonderful place has not.
This foundation needed a simple brochure to outline its mission of providing scholarships to children who have lost a parent in combat or training. This complicated endeavor is summed up by the idea that the children themselves are the monuments to their parents' sacrifice.
This series of ads highlights the compassionate nature of this fertility practice. We were told by one patient that she kept the Hope ad on her refrigerator throughout her treatment.
Making the difficult decision to stop offering obstetrics, this well-respected practice needed to redefine itself and let women know the vast array of specialties it still provides. Colors, images and materials were chosen to convey the warmth and professionalism of the doctors and the staff.